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Liverpool move ahead of Manchester United with 1.5bn global appeal – Liverpool Echo

Continued success on the pitch has seen the Liverpool brand become even stronger digitally

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Engagement on Liverpool’s social media channels in 2020 has seen them place second among world football’s elite.
With the past 12 months in football impacted enormously by the coronavirus pandemic, with fans unable to attend games live since March, social media engagement has never been more important to clubs in maintaining and growing their brands and reaching their global audience.
Gone are the days when a Twitter and Facebook account would suffice as fans across the world engage with their football…

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