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Don’t be fooled, ASOS’ ‘Circular collection’ does nothing more than pay lip service to sustainability – The Independent

Progress has to start somewhere, but creating one small collection that cherry picks circular principles is akin to putting a plaster on a broken leg, argues Sophie Benson

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On Monday, ASOS launched their very first circular fashion collection. Designed to challenge the misconception that circular and sustainable clothing cant be fashionable, the 29-piece collection, which comes complete with QR labels that link to information on how each product was made, is, as youd expect, trend-led. The line-up features oversized cardigans, vintage-style denim, bum bags, voluminous dresses, and a stand-out slouchy lilac suit. Theyre right, its definitely fashionable. But is it r…

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