Connect with us


Don’t be fooled, ASOS’ ‘Circular collection’ does nothing more than pay lip service to sustainability – The Independent

Progress has to start somewhere, but creating one small collection that cherry picks circular principles is akin to putting a plaster on a broken leg, argues Sophie Benson



post featured image

On Monday, ASOS launched their very first circular fashion collection. Designed to challenge the misconception that circular and sustainable clothing cant be fashionable, the 29-piece collection, which comes complete with QR labels that link to information on how each product was made, is, as youd expect, trend-led. The line-up features oversized cardigans, vintage-style denim, bum bags, voluminous dresses, and a stand-out slouchy lilac suit. Theyre right, its definitely fashionable. But is it r…

Click here to view the original article.