Business
Amazon faces legal challenge over Prime cancellation policy – BBC News
Consumer watchdogs say the manipulative “dark pattern” design makes it hard for people to end membership.
By Jane WakefieldTechnology reporter
image copyrightGetty Images
image captionPrime brings benefits, but is Amazon making it too complex for people to unsubscribe?
Amazon is being challenged by consumer watchdogs in Europe and the US over its use of manipulative “dark pattern” design to promote its Prime service.
The Norwegian Consumer Council (NCC) found that cancelling a subscription required scrolling through six pages and making several complex choices.
It has filed a legal complaint with Norway’s…
